We reached the target number of survey participants: 14,200.
We cultivated a unique collaboration with the Data and Forensic Journalism Unit at Sky News for its TV and digital platforms, which enabled us to:
- Produce news packages based on pre-agreed topics
- Promote EVENS on Sky News TV and digital platforms
- Allocated a leading correspondent to the project (Jason Farrell, Home Editor)
- Tailor the content in consultation with the EVENS team and Joy Francis
- Establish a protocol process
We secured extensive media coverage across regional, national and specialist press, and BBC English Regions radio broadcast coverage and media engagement for the survey findings, when released.
The EVENS Twitter platform, which was launched on 16th February 2021, attracted 4,276 profile visits, with 47,700 tweet impressions in its first month. The survey announcement attracted 13,500 impressions and 84 mentions. At its peak, in June 2021, it attracted 10,700 profile visits with 128,000 tweet impressions and 161 mentions.
The EVENS survey’s specially created web page, (live from 10 May-July 8, 2021) secured 7,300 views and 19,000 event counts, covering the UK, US, Ireland, China and Europe.
A three-week Facebook video advertising campaign reached 45,000 people. This was achieved despite a week-long disruption by the campaign being blocked by Facebook because it was in support of tackling inequalities and miscategorised as political campaigning.