As a founding partner, Words of Colour was responsible for the project’s strategic communications, branding, marketing, media, digital initiatives, stakeholder engagement, co-production, new project innovation and mobilising constituencies into action. Joy Francis led this work as Synergi’s Co-Director.
A significant amount of the work went on behind the scenes. This included establishing regional collaborations, building trust amid historic and persistent failings to help transform mindsets and create connecting ecosystems in Greater Manchester, London, Birmingham and Leeds and transitioning them into national alliances.
Synergi provided a strong evidence base to inform its understanding and to enable the project to engage in service reform, including an award-winning approach to capturing biographical narratives through the Participatory Action Research (PAR) project.
Based in Birmingham, PAR was used to capture the in-depth perspectives of service users, carers, communities, and the agencies and clinicians providing health and social care.
Live and digital events, featuring poets and artists, and the use of film and podcasts, in partnerships with arts and heritage institutions allowed lived experience narratives to reach a wider audience and be centred.
Original research and widely circulated briefing papers were produced for shared learning nationally in statutory, NGO and community sectors.